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Lexus ES EV Korea: price, range and an Electrified G80 comparison

What does the ES 350e's KRW 71.6 million starting price mean? Check the Korean model grade, range, Electrified G80 comparison and questions before ordering.

9/14/2026

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Hyundai's Two-Track Bet: NVIDIA in 2028, Its Own AI in 2029

Hyundai Motor Group laid out a two-track self-driving roadmap: NVIDIA-based production cars in 2028, then its own Atria AI in late 2029. Here's how it stacks up against Tesla and what it means for buyers.

9/13/2026

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Goyang City Opens Third EV Subsidy Round for 380 Vehicles

Goyang, a city near Seoul, is putting 2.7 billion won toward subsidies for 380 electric vehicles, including 320 passenger EVs. Applications open on the 21st, with extra grants for scrapping old gas cars.

9/11/2026

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Hyundai and Kia Give Used EV Batteries a Second Life as Storage

Hyundai and Kia have teamed with LG Energy Solution, Hyundai Engineering and Wonik PNE on Korea's first UBESS pilot reusing E-GMP EV battery packs as energy storage. Here's why it matters.

9/10/2026

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Kakao's Late-Night Robotaxi Test in Seoul's Gangnam District

Kakao Mobility is running autonomous vehicles through Seoul's Gangnam district from 11pm to 5am, logging 13,000 km in five months with its in-house AV-Kit and 24-hour remote monitoring.

9/9/2026

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BMW Hits 2 Million EVs Sold, 13 Years After the i3

BMW says cumulative battery-electric deliveries have passed 2 million, 13 years after the i3. What Europe's 28% BEV share and Korea's 55% growth actually signal.

9/7/2026

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Who Pays When the Car Drives? Korea's Insurers Prepare

Samsung Fire & Marine held its fourth mobility conference to rethink auto insurance for the AI and autonomous driving era. Here is why liability shifting from driver to system matters for premiums.

9/5/2026

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Korea Cuts EV Charging Rates Up to 32% on Weekend Afternoons

From Sept 5 to Oct 31, South Korea is discounting public EV charging by up to 32% on weekends and holidays between 11am and 2pm — a pilot for time-of-use pricing coming next year.

9/3/2026

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Korea's Record EV Subsidy Budget vs. Empty Local Coffers

Korea is budgeting a record ~2.1 trillion won for EV incentives next year, yet local subsidy pools in provinces like Gangwon are already empty. Here's what that gap means for buyers.

9/2/2026

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Korea Boosts EV Subsidies to 430,000 Cars in 2027 Budget

South Korea's 2027 budget proposal expands EV purchase subsidies from 300,000 to 430,000 vehicles, with a 2.14 trillion won allocation and per-car amounts held flat. Here's what it means for buyers and automakers.

9/1/2026

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LG's $1.4B US Lithium Deal Redraws the Battery Map

LG Energy Solution signed a multi-year deal worth roughly 2 trillion won for US-produced lithium carbonate. Here's what full US-based sourcing means for EV prices and supply chains.

8/31/2026

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Korea's Biggest EV Fire Heads to Court: A $23M Claim vs. Mercedes

A Korean insurer is suing Mercedes-Benz for 32.2 billion won over the 2024 Incheon underground parking EV fire. Why this case could set the first major precedent on EV fire liability in Korea.

8/29/2026

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Hyundai Up 24% in Japan, Down 20% in China: Why EVs Split the Result

Hyundai's first-half sales rose 23.7% in Japan but fell about 20% in China. The tiny Inster EV drove the Japanese rebound — here's what the split says about market-specific EV strategy.

8/28/2026

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Hyundai's 2030 Plan: 100 Models, EREVs and a 9% Margin

Hyundai targets 5.55M vehicles, 100+ new models and a 9%+ operating margin by 2030, plus a Santa Fe EREV in the US. Here's what the numbers actually mean.

8/27/2026

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Korea Halves EV Acquisition Tax Break to 700,000 Won

Korea will extend its EV acquisition tax exemption to 2029 but cut the cap from 1.4 million to 700,000 won. Here's who actually pays more, and what it signals about EV incentives.

8/26/2026

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Korea Plans Record EV Subsidies in Its 2027 Budget

Korea's ruling party and government plan record EV purchase subsidies and wider self-driving pilot zones in the 2027 budget. What it means for buyers, automakers and the EV chasm.

8/25/2026

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Ferrari's First EV Lands in Korea — And It's Cheaper Than Europe

Ferrari unveiled its first all-electric car in Seoul: 1,050 hp, 2.5s to 100 km/h, and a local price reportedly far below Europe's. Here's what it really signals.

8/24/2026

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The Facelifted Mercedes S-Class: What 5 Years Bought

Mercedes-Benz has refreshed the S-Class after roughly five years, and the first Maybach S 580 units are reaching Korean customers. Here's the context, the rivals, and what buyers should check.

8/23/2026